5 Reasons it’s Important to Track Your Social Media Analytics

There is no doubt that social media has become an extensive part of our lives, and a driving factor for many business’s. Because of this it’s becoming increasingly important for businesses to know how to effectively track their social media analytics. Below we have listed the 5 reasons why its important to track your social media analytics and the tools that can help you achieve this.

1. It Helps You Understand Your Audience

Tracking who your audience is and their behavior has numerous benefits. It allows you to know when potential consumers are on social media, what they’re interested in, and how engaged they are with your brand.

2. They Show You Which Social Media Platforms Are The Most Useful

Since there are countless social media platforms available to you, it can be intimidating knowing which platform is the best for your company. By tracking your social media metrics, you are able to see which of our platforms has been the most successful and is getting the most attention.

3. It Helps You Improve The Content You are Putting Out

By tracking your social media analytics, you will be able to see what content is driving the results you want. This will help you in the future when thinking in terms of the type of content you want to be putting out.

4. Tracking Metrics Helps You Build a Strategy

In order to build a good strategy, you need to know what you want to achieve and how you want to get there. This includes mistakes you might have made in the past. That’s where social media analytics comes in. By tracking your metrics you will be able to see what you are doing right and the areas you need to improve on. This will allow you to eliminate the mistakes from your future strategy.

5. Metrics To Track

  • Follower growth
  • Likes
  • Average Engagement Rate
  • Amplification Rate
  • Impressions
  • Conversion Rate
  • Reach
  • Share of voice
  • Analytics Tools To Help You

Tools To Track Your Social Media Analytics

This can be a daunting task to try and do all by yourself. So, we have put together a list of some social media analytics tools that can track and monitor these metrics for you!

  • Hootsuite
  • Google Analytics
  • Sprout Social
  • Twitter Analytics
  • Brandwatch
  • Facebook Analytics
  • Instagram Insights

Learn more about how we can help you with your social media marketing. Contact Ingenex Digital Marketing.