6 Social Media Strategies for Franchise Development
There’s no single marketing tool that will magically propel your lead generation and franchise development into the future… but wouldn’t it be smart to use all of the tools available to you?
Social media marketing is one of the best ways to startbuilding rapport, initiating dialogue, and creating awareness of your brand. Platforms such as Facebook, Linkedin, and Twitter are excellent franchise recruitment tools. They are:
instantaneous, interactive ways to reach franchise prospects
additional opportunities for interaction at minimal cost
a simple, subtle, and more friendly way to sell your franchise
Try One (or All) of These Strategies:
1. Motivate and Encourage
2.Become an Industry Thought Leader
3. Create a Community
4. Promote Your Favorite Causes
5. Draw Attention to Promotions
6. Simply Educate Your Customers
When it comes to social media, your safest bet is to focus on quality, not quantity of messaging. The wrong message can turn off your prospects – but grow a good stream of carefully-crafted tweets, and your investment will likely pay off handsomely.
Ready to Get Started?
If you have a pretty good channel or two running, you may be selling franchises through social media and not even realize it! If you don’t, it might be time to consider doing so. Ingenex Digital Marketing specializes in helping franchises reach their greatest potential – to grow quickly and with integrity. Let us help you with a social media marketing strategy (and much more)!
116 East Washington, Suite 200 Ann Arbor, MI 48104