The New Year is nigh! Let’s hope 2022 is THE year that things become a lot more “like normal.” (However you think “normal” should be!) That said, here are 22 marketing tips for B2B marketing professionals and business owners to get 2022 off to a great marketing start.
1. Get a new website.
Don’t wait on this if your website is more than five years old. People will leave a site that’s not user friendly in mere seconds. Revamp your site for optimum user ease.
2. Make sure that new site is mobile friendly.
In fact, if you have an old site (see above) that’s also not mobile friendly, you need to upgrade it ASAP. NO EXCUSES!
3. As you create that new site – or upgrade your current one – focus on user experience (UX.
Doing so means visitors are more likely to stay engaged on your site, rather than head over to your competitors’. Site download speed, visual stability and responsiveness are all apart of UX. Google even thinks it’s so important that it has developed a tool to help you measure your site’s UX (or Core Web Vitals)
4. Create content answering prospects’ questions.
People buy from companies that help them solve problems/reach goals. Create content that shows how your product or service does so. The most common way of doing so is via a company blog.
5. Use paid advertising.
Digital advertising (such as on Google) allows you to capture the interest of prospects where they’re located: online.
6. Upgrade your marketing tools.
Most marketing occurs online now, so you need the best technological tools to help you do so. These could include (but are not limited to): analytics/reporting software, customer relationship management (CRM) software, software that helps you optimize your SEO .
7. Use marketing automation software.
It takes time to send emails, post to social media, etc. But automation software can do this for you…automatically. Just search for “marketing automation software” online and up will pop a number of great tools you ca explore.
8. Use video on your social media channels.
It’s hard to stand out from your competitors’ posts. Video is quite the eye catcher and can help you stand out from others.
9. Create a Google My Business page.
Customers ARE looking to buy locally. A Google My business page with a strong backlinking profile can do wonders for you.
10. Start using chatbots to answer site visitors’ questions.
1.4 billion people worldwide now use chatbots to get answers to relatively simple questions. Your prospects want answers and they want them pretty much immediately. Don’t let your competitors’ chatbots answer them.
11. Offer automated appointment scheduling.
Your competitors are; you should, too. Calendly is a very popular scheduling tool. Best of all, it’s free!
12. Hire a professional to do your logo branding.
And we’re not talking someone on Fiverr. Hire a professional branding or marketing firm to truly bring your brand and logo into the 2nd decade of the 21st century.
13. Measure – and track – your spending.
Which marketing strategies and tactics are bringing you the most prospects? The most sales? Try A/B (split) testing on different marketing tactics (Google ads, Facebook ads, email subject lines, etc.) to see which brings you most bang or you buck. You can then stop spending money on activities that don’t bring in a healthy ROI.
14. Go big into SEO.
If you feel you really don’t understand how to make it truly work or you, hire a B2B marketing firm that does.
Digging deep into SEO really means just three things: researching what prospects interested in what you’re offering truly search for when they search; writing valuable, informative content that answers their questions; and getting other websites to link back to that content.
15. Know your customers. Deeply.
You may think you do but you probably really don’t. How old are they? what are their tiles at work. What are the goals they want to reach and the problems they need to solve? Where are they in their careers? What are their hobbies.
This will entail creating personas.
16. Provide website visitors the ability to find answers to their questions.
Create a knowledge base that answers customer frequently asked questions. Provide training videos.
17. Consider trying account-based marketing.
Also known as ABM, this is a strategic marketing strategy in which key accounts are marketed to directly and in a highly personalized fashion.
The Information Technology Services Marketing Association in 2016 reported that 84 percent of digital marketers said that ABM delivered higher returns than any other type of marketing approach.
18. Personalize, personalize, personalize.
Your prospects practically demand it. It’s especially important in messaging as well as in the type of content you deliver.
19. Review this year’s budget and strategy.
Take a close look at what strategies you used and what you spent on B2B marketing to determine what worked and what didn’t. Update your marketing strategies and budget to reflect the digital marketing tools you’ll need for 2022.
20. Be authentic.
Customers now can spot phonies immediately. Be yourself. Tell the truth. Don’t “sell.” Tell stories in your marketing. Truly be there to help your prospects reach their goals and solve their problems.
21. Create a firm and defined digital marketing plan.
You may have been “winging it” or a while. ESPECIALLY if your marketing department is just one or two people. A written, well-thought out plan can help you refine what you’ll do…and help you actually do it.
22. Hire an outsourced inbound digital marketing firm.
If you ARE a one- or two-person marketing department, we can help. I you’re larger and have the staff to do all you need to do but want some help in deciding what that actually is, we can help.